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EzWIC Redesign
EzWIC Redesign was inspired by none other than my own personal enrollment of the program. Being a user, you become very reliant and dependent of the applications that do one of the most important thing to us as mothers. Feed our babies. With so many hardships threatening families all over the world, it's no wonder so many hurdles hit a little too close to home (if not home) these past couple years.
Challenge 🚨
The challenge was that there were so many economical disasters happening all at once. Anything and everything was (is?) getting hit with financial distress and it was starting to impact an unexpected, at least to myself, market.
January 2022: I start to notice the lack of formula options at WIC accepted stores such as Walmart, Fry's, Safeway, etc. I soon realize they're also very short in stock at non-accepted retailers such as Target, CVS, Walgreens, etc
February 2022: The Similac voluntary recall. My son was actually on one of these formulas due to his milk protein allergy. Luckily, he's been on the ready to feed form since he was about two and a half months old.
March 2022: Russia's war with Ukraine causes fuel prices in the United States to soar. This makes it harder for families who have WIC, now needing to pay out of pocket at non-WIC retailers, to find formula in a reasonable radius within their homes.
Key Objective 🔑
The key objective of this redesign project is to simplify and add new features to the EzWIC app, making it easier for moms and parents to access the nutrition their children need. I cannot tell you how many times, amidst a shortage and voluntary recall, that I have had to drive to multiple stores in different cities to find my son's milk. Many times, when calling these stores to find out if they had what I needed in stock, the employees would usually hang upon not be able to give a definitive answer on the specific formula. This really hadn't been an issue for me up until then beginning of this year - 2022.
Solution 💡
My goal is to revamp the aesthetic of the app while also creating a new feature that I named: Formula Finder. The Formula Finder feature of the redesigned application locates in-stock formula for WIC accepted retailers within a preset mileage of your location. Formula Finder makes it easier for WIC-using parents, who may also be struggling with transportation issues, to find formula at a faster, more convenient rate so parents can get back to doing what they do best - parenting!
Interview Findings
Research
Here, you will find excerpts from real life WIC users. Their names are to stay anonymous.
"It's been tough, looking for milk, I have to drive all over Phoenix." - 23, Phoenix
"Sometimes I'll call the stores to ask if my baby's milk is in stock. They leave me on hold or hang up on me." - 24, Goodyear
Meet Sloan
Goals/Needs 📈
🚺 She/Her 🤍 Single 📍 Mesa, AZ
👶🏼 3 month old daughter named Jamie
• Study for and pass her G.E.D test to land a better paying job.
•Secure an apartment by the end of the year for her and her daughter.
•Needs to keep track of her WIC appointments due to her busy schedule.
•Needs to utilize all of her WIC benefits before the end of each month.
Frustrations 🤕
• Constantly forgetting her WIC appointments.
• Missing out on using all of her WIC benefits by forgetting exactly how much of each item she has left.
Behaviors 🧠
• Loves doing outdoor activities and taking her daughter on stroller walks.
• Very smart and a fast learner, though forgetful.
• Great work ethic, her bosses praise her and see leadership qualities in her.
Meet Cynthia
🚺 She/Her 💛 It's Complicated
📍Glendale, AZ 👶🏽 6 month old son Luis
Goals/Needs 📈
• Stay at home mother living with her parents and sister.
• Has a small online business where she sells handmade crafts.
• Is hoping to one day be able to attend cosmetology school.
• Finding her son the perfect WIC-eligible formula for her son's sensitive tummy.
Frustrations 🤕
• At times, the formula her son drinks is out of stock at nearby store, causing Cynthia lots of stress.
• She used to go on walks with her son to the store around the corner but recently she is needing to multiple stores or have a friend drive her around until she finds formula.
Behaviors 🧠
• Loves to express herself creatively.
• Very creative when it comes to making money -she will babysit, create artwork, create comission
pieces for close friends and family.
"The recall was/is very scary, I wish I could have talked to someone about it earlier before having my boyfriend switch baby's milk. But I was freaking out and was at work, I couldn't call them." - 25, Glendale
Meet Tanya
🚺 She/Her 🤍 Single 📍 Phoenix, AZ
👶🏾 8 month old son Devin
Goals/Needs 📈
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Tanya needs more reliability from retail stores and needs to trust when they will have the formula her baby needs in stock.
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Has been working towards her bachelor's degree in social services, it is taking her longer than expected.
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Find reliable and trustworthy child care for her son
Frustrations 🤕
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Tanya doesn't have any help from family or friends, if her son needs to be watched, he must attend a daycare, which can be very costly.
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Having issues keeping a stable job at the moment, due to lack of child care.
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Often times, Tanya's son's milk is not in stock. Even when employee's tell her there is can or two left, they mixed it up with the "blue" or "pink" can.
Behaviors 🧠
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Tanya loves that she spends most of her day with her son.
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When working, she has a great work ethic and genuinley enjoys being a part of the work force.
Architecture
User Flow
Architecture
Wireframes
Logo
Branding
App Logo
Brand Style/UI Kit
formula finder
New Feature
Formula Finder was designed and created for use in the midst of this national formula shortage. The feature conveniently lets you search for your preferred formula and informs you if the item is in stock or not. This would help parents of WIC approved retailers know whether or not a location has the formula their baby needs or not before even making the trip.
